Custom Landing Page Design

10 seconds. Multiple studies prove it’s the average time you have to get somebodies attention and KEEP it on a webpage. And that’s why you have me.

So what is a landing page and what makes it different? In contrast to a homepage, landing pages focus specifically on capturing leads for a newsletter or making sales for your product. More importantly it gives visitors NO OTHER OPTION. It’s important to recognize that all successful marketers use landing pages. If you plan to sell a product or build a successful list online, you’ll want one too.

There are two key elements to a successful landing page:

1. An opt-in and

2. An offer

To have an opt-in, you’ll need something called an autoresponder. You’ve probably heard of it. Many marketers believe your webpage is literally worthless without one. Rather than allowing your visitors to leave and forget – you’re creating a relationship with them, giving yourself the opportunity to build trust, and finally bringing them to the buying decision they weren't sure about before. Sound great? You can get an autoresponder for free at MailChimp.com. The free limit is 500 subscribers and they only require you have a discreet little logo at the bottom of each autoresponse. Second to the autoresponder, you’ll need a really good offer. But what makes an offer good? There are literally hundreds of ways to make yours more attractive, but here’s the 1,000 pound gorrillas:

PROOF ELEMENTS:

Include social proof like written testimonials, video testimonials, facebook “likes”, or celebrity endorsements. Personal proof from your own results. Facts. Statistics. Demonstrations to validate your claims. Useful information right on the sales page. Trust marks (logos) of well-known associated brands. And the list goes on…

SCARCITY/SPECIAL OCCASION:

Scarcity is a limiting factor. Could be the quantity of product you have left or the time you have to buy it. A great example of this is using a countdown timer that expires after 20 minutes. (Click here for a live example) Once the countdown expires, the price of the product doubles. Even if somebody thinks they're being clever and clears their internet cache, they won't be able to reset it because it's IP based, not cookie based. Cool huh?

COMPARISON:

People like to make relative comparisons. Examine your competition side by side with yours and make is obvious that your product is superior. Do the research FOR your visitors, so they won’t have to. You can even position one offer against another so one is the obvious choice. Basic vs. Premium. Premium comes loaded with some great bonuses that are worth more than double the difference. Toss in free support and a money back guarantee and it’s a no brainer.

INSTANT GRATIFICATION:

Explain how to get your customers the result they want in a short amount of time.

We don’t have to reinvent the wheel.

Remember you’re not the first person on the planet trying to sell something online. There are endless trials, studies, and data published about what works and what doesn’t. And you would be surprised at how the littlest damn things can end up making the BIGGEST difference. Take the Belcher button. It’s Perry Belcher’s little baby. This is what happens when a millionaire marketer tests and retests just one thing over and over again until he found something that works best. This is probably the highest converting Buy button on the planet. Why? Perry explains: